“Constantly pushing the boundaries of the eco designs.”

Professor Rob Holdway

Giraffe Innovation Limited
Rob is founder and Director of Giraffe Innovation specialising in eco-design, life cycle analysis and what is now called the circular economy. Rob has redesigned many 'things' from packaging to reduce consumer meat waste, computers, fridges to in-flight service packaging which won a DBA Gold Award. Rob was Project Director of the WEEE Man - a sculpture made from the amount of electronic waste we each discard in one lifetime, and presented a Channel 4 programme DUMPED where people lived on a landfill for 3 weeks. Rob is Professor Associate Brunel University - Dept. of Design.
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